Hello TEAM,
Here is a great article that is published in this months Leadership in Action Magazine. If you know people in the Juice companies you may want to give them a call – It won’t be long before several leaders from these companies start coming to us… All roads lead to Melaleuca!
It is great to know we are with a company based on real science and integrity and that we can rely on them being around for many many years to come. We have such a bright future..!
More than ever before, NOW is the time to be building – with posture.
Thanks for all you do!!
Heard About the “Magic”
of Super More Fairytale than Fact!
Juices?
Not surprisingly, It May Be
BY MCKAY CHRISTENSEN, PRESIDENT, MELALEUCA, INC.
N
owadays, it seems like there are
really the world’s greatest super-antioxidants?
hundreds of companies trying to
Well … maybe not. Melaleuca isn’t in the juice
market their latest “magic” juice. These
business. We’re in the wellness business. We
juices—many of which are sourced
don’t sell a “magic” juice with claims to cure all
from obscure locations in the Pacific,
that ails you. We believe that to do so would
Asia or the Amazon—often come with alluring
violate principles of ethics and good judgement.
tales of miracle cures and healing properties. With
In truth, there’s generally little, if any, science
few exceptions, these juices claim to be the most
to back up many of the claims made about the
powerful antioxidants available. Some claim to
“magic” juices. But there are well-accepted tests
have “antioxidant super power.” So we decided to
that measure antioxidant power. Using these
put these so-called “magic” juices to the test. We
tests, scientists can compare a variety of products
asked Brunswick Labs, a well known independent
or juices side by side. So, we thought it would
laboratory, and Melaleuca scientists to conduct
be enlightening to see how these “magic” juices
scientific tests on the “magic” juices and ProvexCV®.
compare to each other and to one of Melaleuca’s
Just for fun, we decided to include purple grape
proven products: ProvexCV®.
juice in the test. The tests were quite revealing! In
ProvexCV has several key proven benefits
fact some of the juice companies might feel they
such as reducing LDL cholesterol oxidation,
are too revealing! Before we get to the results …
supporting healthy platelet activity and
here are a few of the published statements about
supporting endothelial function (a fancy word
the antioxidant and free radical properties of some
for the degree of elasticity of artery walls).*
juices:
ProvexCV is designed to support a healthy
MonaVie claims that the acai berry used in
cardiovascular system. ProvexCV is also an
their juice is one of the “world’s top superfoods”
exceptional antioxidant! In fact, it’s one of the
and is “rich … in antioxidants.”1 There’s a big
best antioxidants you can buy.
difference, however, in the level of antioxidants
The tests involved two well known
found in the acai berry and the lesser amount
antioxidant measurements: ORAC (Oxygen
actually shown in a serving of their juice.
Radical Absorbance Capacity) and FRAP (Ferric
Kyani refers to their juice as having an
Reducing Antioxidant Power). The ORAC
“unmatched antioxidant superpower.”2 Xango
test measures how well an oxidative agent
claims its juice product contains “powerful
(fluorescein) is destroyed when combined with
antioxidants.”3 Tahitian Noni claims its juice is
antioxidants. FRAP is similar in principle and
“one of the world’s great super-antioxidants.”4
measures the ability of a substance to reduce
FreeLife claims you can protect yourself from “the
oxidation. ORAC and FRAP are the most widely
constant attack of ‘Free Radicals’” by drinking
accepted methods of measuring antioxidant
GoChi® juice.5
strength and are commonly used for testing juices
So, what is the truth? Are these “magic” juices
and juice-like products.
* These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
July 2009
9
Here are the results from the ORAC test:
One serving of ProvexCV was shown to have almost 3
times the ORAC value of a serving of the highest scoring
magic juice and over 6 times the average score of all the
magic juices. Many juice users may also be surprised to
see that grape juice, in a similar serving size, has twice the
ORAC value of most of the magic juices.
The FRAP analysis had similar results:
The FRAP analysis showed that ProvexCV has over
6 times the antioxidant strength compared to the average
score of the “magic” juices. In the FRAP analysis, grape juice
had more antioxidants per serving than all but
two of the magic juices.
Now, why is this significant?
1. These tests confirm the indisputable antioxidant
superiority of ProvexCV. No juice even came close to its
antioxidant strength.
2. “Magic” juices are not a very good antioxidant value for
your dollar spent. A daily average serving of MonaVie Acai
juice, for example, costs about $4.60 regular price, while an
eight-ounce serving of Welch’s® Grape Juice costs about $.50.
And, according to the ORAC and FRAP tests, grape juice
provides more antioxidants to protect against free radicals
than MonaVie Acai Juice.
3. Any business opportunity is only as strong as the product
and, more importantly, the value of the product that business
sells. Without proven and value-oriented products, all the
miracle-cure advertising and folklore in the world may do
little to help create a solid business opportunity.
Here are a Few Examples of Proven Value-Oriented
Products You’ll Find at Melaleuca:
The Vitality Pack™ With Oligofructose Complex™, the
minerals in the Vitality Pack are shown to be 10 times more
available for absorption6 and protect antioxidant vitamins 5
times better than some of the top-selling supplements.7
Renew™ Renew lotion was shown to work faster, better
MelaPower® saves you money and creates less impact on
and last longer than Eucerin® at relieving dry skin in a
the environment when compared with the leading grocery
clinical study with people who suffer from eczema.
store laundry detergent.
EcoSense™ Melaleuca’s EcoSense Tub & Tile™ cleaner, for
Many other examples of great Melaleuca products
example, cleans better, costs less, and is safer for your home
include:
than the leading grocery store tile cleaner.
• Sustain® Sport hydrating drink mixes cost less and have
twice the electrolytes as a serving of original Gatorade®
drinks.
Leadership In Action Magazine
• Envia shampoo protects and treats your hair with two
patented formulas. And this is just a short list of the over
300 value-oriented products available at Melaleuca.
So the bottom line? There’s a lot less juice in the “magic”
juices and a lot more value at Melaleuca.
Melaleuca has real products with real science. You can
take great confidence in the fact that Melaleuca sells a broad
portfolio of well-researched products to help keep your
customers shopping month after month.
With Melaleuca, you are in the right place at the right
time. You can build your business with confidence knowing
that Melaleuca backs you with real products, for real people
who really want them!
The following product amounts were used for the ORAC and FRAP tests:
§
Welch’s® 100% Grape Juice, 4 oz; MonaVie, 3 oz; Pharmanex® g3®, 4 oz;
Xango® Juice, 2 oz; Freelife Gochi®, 2.5 oz; Kyani Sunrise®, 1 oz; Juice Plus+®
Orchard Blend, 2 capsules; eXfuze™ Seven, 1.5 oz; Tahitian Noni®,
1 oz; and Juice Plus+® Garden Blend, 2 capsules.
One serving of ProvexCV for 175-pound male.
†
‡For Welch’s® 100% Grape Juice, a four ounce serving size was used to be
similar to other juice recommended daily use amounts.
Retrieved June 18, 2009, from http://www.monavie.com/Web/US/en/acai_berry.
1
dhtml.
Retrieved June 18, 2009, from http://www.kyani.net/index.php?id=7.
2
Retrieved June 18, 2009, from http://www.xango.com/science/antioxidant-
3
properties.
• FiberWise® fiber drink mixes have more soluble fiber and
Retrieved June 18, 2009, from http://www.nonijuiceint.us/.
4
fiber from psyllium husk per serving than the best-selling
Retrieved June 18, 2009, from http://www.youngandhealthyva.com/gochi-juice/
5
grocery store brands.
index.html.
6
Based on solubility of copper, iron, manganese, and zinc at intestinal pH
• Melaleuca® Liquid Soap leaves your hands moisturized and
[7.0–7.2], compared to One-A-Day® and Centrum®.
costs less per use than the best selling brand name liquid
7
The copper in Melaleuca’s oligofructose complex form generates 5 times
fewer free radicals than the unbound minerals used in One A Day® and
soaps.
Centrum®.
July 2009
11